1986 marked the year when Fujifilm began mass-producing disposable cameras, intended for those who wanted to create photographic imagery but were not able to purchase a camera or had no prior knowledge about the art medium. Our team used this information as guidance for the project's direction.
This project aims to remind people that Fujifilm disposable cameras are a great tool for documenting one's memories throughout one's life, whether spent with friends, family, or by themselves. Considering the current rise in popularity among young adults to use a disposable camera to record their most enjoyable hangouts, we targeted this campaign for people associated with Millenials and Gen-Z. Our team selected three separate locations where these instances of documentation occur most, those being at a house party, the beach, and the park.









