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"SCADPRO IS A COLLABORATIVE DESIGN STUDIO THAT CONNECTS CURRENT AND FUTURE ART AND DESIGN BUSINESS PROFESSIONALS WITH BUSINESS LEADERS TO FIND CREATIVE AND INVENTIVE SOLUTIONS TO REAL-WORLD CHALLENGES" - scad.edu

I was privileged to be part of the collaborative SCADproxSnap-on team, tasked to create a product that celebrates Snap-on's 100 years of hardworking employees coined the "Makers and Fixers". As the Creative Director for this 10-week sponsored course, we tackled countless hours of research, design, and interviews with Snap-on employees. In this role, I oversaw the brand logo redesigns, page sequencing and layout, and ensured the creative work met the brand's marketing goals. Our end product was a coffee table-style book, meant for anyone to own and learn about people's individual stories who have contributed to the success of Snap-on's centennial. 

I directed, styled, and photographed the final book designs below that were presented to the Snap-on representatives.

@2024 by Julian Lopez-Castillo

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